Watermark Communications: Samples

	The American Academy of Orthopaedic Surgeons was trying to garner media interest in a story about the effectiveness of baseball mitts. The release reveals the results of a research study and explains why the study's findings are significant.
	This news release about an art exhibit uses strong imagery to evoke specific pictures in the reader's mind.
	The American Orthopaedic Association was introducing a new award that was co-sponsored by an industry partner. The prestigious award had a complex set of selection criteria, so the news release includes an overview of the criteria as well as some quotes that add interest to the topic.
	The aftereffects of September 11 have included some unexpected repercussions, according to this news release about airport security. The release unveils the results of a study that looked at whether travelers who had orthopedic implants would set off alarms at airports.